Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Study shows rich media boosts brand image

Published on .

San Francisco -- Rich-media advertising--broadly defined as Internet advertising that incorporates motion, sound, interaction and sometimes e-commerce transactions--can provide gains in user click rates, brand perception and brand loyalty, according to a study released Monday by Web publisher Wired Digital. The study, conducted with independent research firm Millward Brown Interactive, tracked rich-media advertisements by Intel Corp. and Novell. The study showed that Intel's brand image among Web users as a ``cutting-edge'' company increased 15% after its use of rich-media advertisements. Similarly, Novell saw a 32% increase in brand perception thanks to a rich-media banner for its Netware 5 product.
Most Popular
In this article: