Chantilly, Va.—Small businesses are gravitating to digital and online media marketing, particularly to self-serve ads and promotional tools, according to a study from media researcher BIA/Kelsey.
According to the company's “Local Commerce Monitor,” small and midsize companies plan to allocate 26% of their budgets to online media over the next 12 months. Nearly half (49%) said they plan to purchase online ads, including paid search products, and 52% said they will use social media for marketing. Also, 22% said they plan to have a video on YouTube in the next 12 months.
BIA/Kelsey's study is based on an online survey of 300 companies in November.