Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Study: Small businesses embrace digital marketing

Published on .

Chantilly, Va.—Small businesses are gravitating to digital and online media marketing, particularly to self-serve ads and promotional tools, according to a study from media researcher BIA/Kelsey. According to the company's “Local Commerce Monitor,” small and midsize companies plan to allocate 26% of their budgets to online media over the next 12 months. Nearly half (49%) said they plan to purchase online ads, including paid search products, and 52% said they will use social media for marketing. Also, 22% said they plan to have a video on YouTube in the next 12 months. BIA/Kelsey's study is based on an online survey of 300 companies in November.
Most Popular
In this article: