Chantilly, Va.—Small and midsize companies are shifting their media and marketing budgets aggressively into digital/online media, according to a new study by media research company BIA/Kelsey.
According to the company's “U.S. SMB Spending Forecast 2010-2015,”
SMBs will spend $16.6 billion annually on digital/online media by 2015, representing 70% of their entire marketing budgets, up from $5.4 billion in 2010. SMB spending on traditional advertising will be essentially flat during the forecast period, totaling $12.1 billion in 2015.
The study was based on BIA/Kelsey's “Local Media Annual Forecast (2010-2015),” as well as its “Local Commerce Monitor” study, which tracks the advertising and marketing spending habits of SMBs augmented by public company reports.