Study: Most SMBs fail to track search ad effectiveness

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New York—More than half of small and midsize companies fail to properly track conversions won as a result of their paid search efforts, according to a study by online ad management company Clickable. According to Clickable’s analysis, SMBs often fail to adopt conversion tracking because of a lack of knowledge, time and technical constraints, and the complexity of advanced tools. The company analyzed a sample of more than 1,000 small and midsized companies and their conversion tracking practices. —Christopher Hosford
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