×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Study: Social media makes inroads among 'Fortune' 500

Published on .

Most Popular
North Dartmouth, Mass.—The largest U.S. companies are boosting their use of social media, according to new research from the University of Massachusetts at Dartmouth. The study, conducted in August, found that 139, or 28%, of the companies on the Fortune 500 list have a public-facing corporate blog with activity in the preceding 12 months, up 21% from last year. Also, 365 (73%) of the companies have corporate Twitter accounts with a tweet in the past 30 days, an 11% increase since last year; and 332 (66%) of Fortune 500 companies are on Facebook, up 8%.
In this article: