×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Study: Social network ad spending tapers off

By Published on .

New York—The recession apparently is having an impact even on the burgeoning world of social media, according to a new forecast by eMarketer. The research company predicts advertising expenditures on social media sites this year will drop 3% overall to $1.1 billion.

Ad expenditures from U.S. advertisers on MySpace, for example, are expected to decline 15% this year, to $495 million, according to eMarketer, as the News Corp.-owned social site faces increasing competition from Facebook.

Facebook is expected to buck the overall trend and see a 9% increase in ad spending this year to $230 million, according to eMarketer.

Most Popular
In this article: