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Study: Social opinions influence business decisions

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Chicago—The voicing of opinions on social networking sites is viewed as being a powerful influencer of business decisions, according to a new study from Performics, a search engine marketing company owned by Publicis Groupe. According to the company's report, “S-Net: The Impact of Social Media,” 52% of respondents strongly or somewhat agree that voicing opinions on social networking sites can influence business decisions. Also, 31% purchase more from companies that they “like” or follow than from companies they do not. The study, conducted by ROI Research, is based on an online survey over the past two years of 2,997 U.S. respondents who access at least one social network weekly. The study is available by emailing areed@preturn.com.
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