Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Study: Social sign-in may trump website registration

Published on .

Portland, Ore.—Web users may prefer social sign-in over registering on a website, according to research released by Janrain, which provides user management platforms for social websites. The study found that only 25% of users are inclined to provide their information when asked to register on a website.

At the same time, 66% of respondents said that social sign-in, which allows users to sign in on a website using their existing profile from Facebook, Google, Twitter or other social sites, is a potential solution.

“The findings of the survey clearly show that consumers are frustrated with the traditional online registration process and will favor brands that make it easy for them to be recognized,” Paul Abel, managing partner at Blue Research, said in a statement.

The online survey, conducted in December by Blue Research, drew responses from 657 consumers.

Most Popular
In this article: