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Study: Tech search spending up strongly

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San Diego—Paid search advertising among high-tech and consumer electronics companies in the third quarter is up 46.8% over the same period last year, according to a new study from Interactive marketing analytics company Covario Inc.

While that result is extraordinary, since it compares this year’s third quarter with a period right in the middle of the recessionary lull, high-tech paid search is growing steadily, according to the company’s “Global Search Spending Analysis.” Pay-per-click expenditures in this sector will increase by 18% overall this year compared with last year.

The report also noted that the debut of the new Google Instant feature last month, which offers search query suggestions based on a user’s previous search history, has led to a 4% boost in paid-search click-throughs, primarily at the expense of organic search. Overall, click rates on Google’s search engine are up 18.6% in the quarter compared with last year’s period.

Covario’s study is based on the paid search spending of its technology clients, representing $250 million in annual expenditures.

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