The survey of more than 1,000 wholesale distributors found that executives plan to increase spending in four areas: online ordering, CRM, sales force automation and warehouse management systems.
The study, âFacing the Forces of Change: The Road to Opportunity,â was conducted by Pembroke Consulting on behalf of the Distribution Research and Education Foundation. It examines the key forces affecting the supply chain.
"In the coming years, distribution executives will invest in technologies that improve productivity, enhance existing service offerings and meet new demands for customer self-service in b-to-b supply chains,â said Adam Fein, president of Pembroke Consulting.
The study is available for purchase online at http://www.nawpubs.org