×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Study: Trade pubs most important medium for reaching personal financial advisers

Published on .

Princeton, N.J.—Personal financial advisers get more job-related information from trade publications than any other medium, according to a study released Thursday. The study, “Focus on Financial Media: 2005 Personal Financial Advisor Edition,” measured the relationship between personal financial advisers and the media they consume. It was conducted by Aptura Research, a division of VNU that studies metrics for vertical markets. The study, which tracked 14 publications and more than 30 financial services brands, found that 57% of personal financial advisers use trade magazines as a source of job-related information. The medium finished ahead of newspapers, television, Web sites and trade shows.
Most Popular
In this article: