Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Study: ‘Fortune’ 500 firms to increase use of marketing temps

Published on .

Chicago—Corporate Project Resources Inc., a company that supplies marketing temps to Fortune 500 companies, released Tuesday a study called "2005 Spending & Staffing Trends for Corporate Marketing Departments." The study, which surveyed 2,500 marketing professionals, found that 52% of Fortune 500 companies planned to hire additional marketers in 2005. At the same time, 77% of companies surveyed said they need additional marketing staff. "Today’s marketing departments are dealing with burnt fingers from the mass layoffs they had a few years back and are not as eager to hire on a permanent basis," CPRi’s CEO Sean Bisceglia said in a statement. "That’s why we have seen a surge in Fortune 500 companies using interim marketing professionals to fill gaps, and we plan to see it continue through 2005."

Most Popular
In this article: