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BtoB

SumAll introduces social media metrics tool

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New York—SumAll, a data visualization company, has rolled out SumAll Social Metrics, an analytics tool designed to link a company's Facebook fan page and Twitter account in order to track social activity against the company's Web traffic and revenue. The tool provides transactional, social and Web traffic data on one dashboard. “It's all about having access to all your data side-by-side so social marketers can see the clear links between fans and followers, your website traffic and sales data,” said Dane Atkinson, CEO of SumAll, in a statement. Companies are able to filter the information by demographics or actions such as page views and content clicks.
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