Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


SumAll introduces social media metrics tool

Published on .

New York—SumAll, a data visualization company, has rolled out SumAll Social Metrics, an analytics tool designed to link a company's Facebook fan page and Twitter account in order to track social activity against the company's Web traffic and revenue. The tool provides transactional, social and Web traffic data on one dashboard. “It's all about having access to all your data side-by-side so social marketers can see the clear links between fans and followers, your website traffic and sales data,” said Dane Atkinson, CEO of SumAll, in a statement. Companies are able to filter the information by demographics or actions such as page views and content clicks.
Most Popular
In this article: