New York—Summit Business Media, which covers the insurance, financial services, legal and investment advisory markets, announced the creation of a Customer Solutions Group.
The unit, which represents 13% of the media company's revenue, integrates several Summit businesses into a single group dedicated to developing multichannel marketing programs.
Summit tapped b-to-b media veteran Jeff Patterson as senior VP-customer solutions to lead the new unit. Prior to joining Summit, Patterson was CEO of Mile 21, where he advised b-to-b media companies on new-product strategy.
Jeff Schottland, founder of Summit's Producers' Web lead generation business, has been promoted to director-lead generation for the entire company.