Sun ads to 'take over'

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New Tuesday announced that for the first time a sole advertiser will "take over" the entire Web site for a certain period of time.

On Feb. 10, Sun Microsystems Inc. will advertise on all available windows, billboards and columns on from 9 a.m. to 1 p.m. PST.

The advertising will promote a special Web event, Sun's Network Computing launch, hosted by Sun CEO Scott McNealy and other Sun executives. It will run live via streaming video on Feb. 10, starting at 9:30 a.m. PST. Jim Spanfeller, president-CEO of, said in a statement: "Tune-in advertising has been around for a long time, but this is the first time that we know of that it's been targeted at senior business decision makers."

Scott Anderson, Sun director of eMarketing, added: "Sun's Network Computing launch is a premier Sun online event to dialog with business decision makers about how Sun attacks computing cost and complexity for their businesses."

--Matthew Schwartz

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