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BtoB

Sun Chemical names Eric Mower AOR

Published on .

Syracuse, N.Y.—Sun Chemical Corp., which produces printing inks and pigments, has named Eric Mower and Associates, Syracuse, N.Y., its agency of record. Eric Mower has been Sun Chemical's public relations agency of record since 2007. Its expanded role will include brand development, strategic planning, advertising and marketing communications. Sun Chemical's previous ad agency was G2, New York. Billings were undisclosed.
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