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BtoB

Sun experiments with eBay sales channel

Published on .

Palo Alto, Calif.--Sun Microsystems is looking to the eBay consumer auction site for new customers. The high-end computer manufacturer has started auctioning products ranging from accessories for a few hundred dollars to $40,000 JavaEngine computers. The move marks one of the first times a company with more than a billion dollars in sales--Sun had sales of $11.7 billion in fiscal 1999--has tapped a consumer auction site to sell its latest products. eBay products come with technical support and warranties but are devoid of consulting and installation services typically included with high-end computer purchases. At press time, 17 of the 49 auctions Sun was conducting had bids, but no products higher than $15,500 had bids.
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