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BtoB

Sun launches branding campaign

Published on .

Santa Clara, Calif.—Sun Microsystems launched a new branding campaign that demonstrates its commitment to sharing and collaboration.

The campaign was developed by Butler, Shine, Stern & Partners, San Francisco, and includes print, online and outdoor.

Print ads are running in The Wall Street Journal, Forbes, Information Week and other publications. Outdoor ads are in place in Boston, Chicago, New York, San Francisco and Washington, D.C.

Online ads are running on sites including CNET, Forbes.com, WSJ.com and nytimes. com.

—Kate Maddox

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