Sun Life Financial rolls out ad campaign

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New York—Sun Life Financial, which provides group and individual employee benefits, debuted an ad campaign called “Wake Up.” The integrated campaign, created by Doremus New York, includes TV, print, online and events. It is aimed at employers, insurance brokers and HR decision-makers. The campaign was designed to illustrate the importance of employee benefits and show Sun Life Financial's leadership position in the industry. The budget was not disclosed.
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