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Sun Microsystems, Netscape rollout alliance brand

Published on .

Mountain View and Palo Alto, Calif.--The alliance between Sun Microsystems and Netscape Communications Corp. unveiled Wednesday its new product brand: iPlanet Internet and e-commerce software. The two companies also debuted a new international marketing campaign that features a Web site at www.iplanet.com and an ad campaign running in such publications as The Wall Street Journal. The Web site includes a Net Economy Information Center that provides commentary from e-commerce experts. The ad campaign, which was created by Lowe & Partners, San Francisco, features the tagline "iPlanet: Run with it." Ironically, J.D. Edwards & Co., Denver, also debuted an enterprise software campaign on Wednesday with a similar "Run with it" tagline.
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