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BtoB

Sun 'takes over' TechTarget

Published on .

Needham, Mass.--Sun Microsystems Inc. will "take over" TechTarget between 1 p.m. and 10 p.m. EDT today, using the entire advertising inventory of TechTarget's 18 Web sites for niche information technology markets. Sun's ads promote its Web event, called "Network Computing," which features Sun CEO Scott McNealy. The Webcast airs live via streaming video at 1 p.m. EDT today and will be available on-demand through the remainder of the day.
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