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BtoB

Super Bowl ad lineup finalized

Published on .

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New York—NBC-TV, which will televise the Super Bowl on Feb. 5 from Indianapolis, has announced that all ad spots have been sold for the event. Companies grabbing spots on the broadcast include Audi of America, Best Buy, CareerBuilder, Cars.com, General Motors and GoDaddy.com. NBC said the average price for a 30 second spot on the broadcast was $3.5 million, up from last year's average of $3 million when Fox Broadcasting carried the game. NBC also is selling ads on its Internet digital stream, a first for the football championship event.
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