New York—Advertisers that ran TV spots during Super Bowl XLIV saw a surge in social media activity on Sunday, according to a report from media company Initiative.
Of the 38 brands that ran TV spots during the Super Bowl, 75% saw the number of blog posts about their brands double, compared with the average number of blog posts on Sunday evenings over the past six months, according to the report.
More than 30% of Super Bowl advertisers saw a threefold increase in the number of blog posts about their brands.
Overall, blog posts about the Super Bowl increased to 25,725 this year, up from 15,702 last year. Of these, more than 3,600 posts were specifically related to advertising.
Twitter also saw increased Super Bowl-related activity, with more than 720,000 tweets about the game.