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Super Bowl generated $1.72B in network ad revenue in last 10 years

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New York—The Super Bowl has generated $1.72 billion in network television ad revenue over the last 10 years, according to a new report from Kantar Media. Over that period, the top five Super Bowl advertisers spent a combined $636.6 million. In order of spending, they are: Anheuser-Busch Cos., Pepsico, General Motors Corp., Walt Disney Co. and Coca-Cola Co. Kantar released its report in advance of Super Bowl XLVI, which will be broadcast by NBC on Feb. 5.
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