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BtoB

Supercharge Your B2B Content Marketing Efforts with Interactive Audio

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According to a recent research report from the Content Marketing Institute1, nine out of 10 organizations leverage content marketing to achieve their overall B2B marketing objectives. These stats are not surprising, as engaging, high-value content has proven to be one of the most effective ways to activate prospects and customers.

However, creating compelling, timely content at scale to support ongoing content marketing strategies is one of the biggest ongoing challenges B2B marketers face. One highly effective and often overlooked tactic is audio content. Existing web-based technologies, like Cinchcast's audio publishing and management platform, make audio content creation easy and distribution even easier. This whitepaper provides you with four simple strategies for leveraging audio to create compelling content assets at scale, while saving time and money and supercharging your B2B content marketing efforts.

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