Supply-chain app developer debuts direct-mail software

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San Francisco--How about using the Internet to buy mailing lists, creative services and direct-mail fulfillment? That's the idea behind Noosh Inc.'s new direct-mail module for collaborating, purchasing and delivering direct mail campaigns. Noosh said West Group is already using its software to manage data processing, insertion and printing of direct mail campaigns. The direct-mail module, available on, is the latest in a series of supply-chain applications being developed by the San Francisco-based start-up. West Group is a major agency force in the direct-mail industry, producing about 9,000 campaigns annually.
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