$137.8B U.S. ad spend for top 200 advertisers
Cambridge, Mass.—Seventy-one percent of marketers will increase their content marketing budgets next year, according to a new report from content curation software company Curata Inc. The study, "Content Marketing Tactics 2014," was based on an online survey of more than 500 marketers. It found that best-in-class marketers have the following content marketing mix: 65% original content, 35% curated content and 10% syndicated content. Also, 43% of businesses have an executive who is directly responsible for content marketing strategy.