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BtoB

Survey says advertising and marketing professionals traveling less on the job

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Menlo Park, Calif.--Security concerns are affecting the amount of "face time" marketing and advertising professionals are spending with their clients, according to a survey released Wednesday.

The survey, conducted by The Creative Group, a company that provides marketing, advertising, creative and Web professionals on a project basis, found that 70% of advertising and marketing executives had decreased their amount of business travel from a year ago, with just 7% increasing their travel schedules. Respondents cited increased e-mail and telephone communications as the primary replacements for face-to-face meetings.

Indeed, 81% of those surveyed said they had increased their use of e-mail; 74% had increased their use of teleconferencing; and 70% had increased the number of telephone calls. The survey included responses from 125 advertising agency executives and 125 senior marketing executives selected from among the nation's 1,000 largest companies.

--Matthew Schwartz

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