“Even as their titles plunge into the digital space, b-to-b editors have been left largely to their own devices to gain the skills necessary to do their jobs across platforms,” the report said.
About 80% of the editors who responded to the survey said they had one day or less of corporate-sponsored digital training in 2009. Almost 38% of respondents said they spend 50% or more of their time on digital efforts. More than 62% said they should be spending 50% of their time on digital efforts.
Almost 27% of respondents said their digital skills were “behind” or “way behind” where they should be.
The survey was conducted online in November and included the responses of 273 b-to-b media editors.