BtoB

Survey: B-to-b media editors lag in digital training

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Wheaton, Ill.—B-to-b media editors are not receiving adequate digital training. That’s the conclusion of “Survey on Digital Skills & Strategies for Editors of Business-to-Business Publications,” a report issued last week by the American Society of Business Publication Editors and Northwestern University’s Medill School of Journalism.

“Even as their titles plunge into the digital space, b-to-b editors have been left largely to their own devices to gain the skills necessary to do their jobs across platforms,” the report said.

About 80% of the editors who responded to the survey said they had one day or less of corporate-sponsored digital training in 2009. Almost 38% of respondents said they spend 50% or more of their time on digital efforts. More than 62% said they should be spending 50% of their time on digital efforts.

Almost 27% of respondents said their digital skills were “behind” or “way behind” where they should be.

The survey was conducted online in November and included the responses of 273 b-to-b media editors.

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