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Survey: Digital ad spending rises at expense of traditional marketing

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Irving, Texas—According to a new study by marketing services company Epsilon, many of the biggest brands are increasing their spending on interactive and digital marketing at the expense of more traditional types of marketing.

Of the chief marketing officers surveyed online during the summer, 63% reported an increase in digital marketing, while 59% said their traditional marketing spending is decreasing. Respondents were from companies with annual sales of at least $250 million.

CMOs of large companies have been early adopters of new media, according to the report, with social marketing (including social networking sites and viral advertising) and blogs receiving the most interest, and instant messaging and interactive TV spots the least.

—Christopher Hosford

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