New York—About half of broadcast technology buyers read digital editions of trade magazine, according to a recent study, “Improving Marketing Effectiveness,” conducted by Josh Gordon Group. The study found that 81.1% of respondents read a trade publication at least once a month.
The study also found that 56.6% of respondents visited trade publication websites every month. Additionally, the survey found that 50% of respondents visit supplier websites and 50% use digital magazines/apps every month.
“This is a meteoric rise for digital magazines which, only two years ago, were not taken seriously in this market. But better digital magazine technology and the arrival of the iPad in 2010 have dramatically increased acceptance of this medium,” the study reported.
The survey was conducted online between August and December of last year. It garnered 1,128 completed surveys.