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Survey says digital marketers to focus on link building as top priority

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Andover, Mass.—Marketers engaged in digital marketing channels plan to focus on link building as their highest priority over the next 12 months, with added focus on such details as remarketing, landing-page clutter and transactional e-mail, according to a survey conducted by website conversion company SeeWhy Inc.

Among the 221 marketers responding to the online poll conducted in July, 42% stated that link building will be their top search engine optimization focus over the next 12 year. Making Web pages more user-friendly was cited as a top focus by 22%.

The poll also found that 21% plan to focus on social media integration within their websites, which SeeWhy characterized as “unexpectedly high” and “cutting-edge stuff” for SEO in driving traffic.

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