Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Survey: E-mail, search best performing marketing channels

By Published on .

New York—Marketers have no doubt that e-mail and search were their top performing advertising channels in 2009, although they remain uncertain about the value of social media going forward. According to Datran Media's “4th Annual Marketing & Media Survey,” which surveyed more than 5,000 marketers online in December, 39.4% named e-mail their strongest channel last year, followed by 23.6% who named search.

Those selections far outstripped other channels, including display (7.1%), direct mail (6.3) and social media (4.7%).

When asked if social media marketing will generate quantifiable results for them this year, 50.4% said yes, while 49.6% either were unsure or said no.

Most Popular
In this article: