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BtoB

Survey: E-mail, search best performing marketing channels

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New York—Marketers have no doubt that e-mail and search were their top performing advertising channels in 2009, although they remain uncertain about the value of social media going forward. According to Datran Media's “4th Annual Marketing & Media Survey,” which surveyed more than 5,000 marketers online in December, 39.4% named e-mail their strongest channel last year, followed by 23.6% who named search.

Those selections far outstripped other channels, including display (7.1%), direct mail (6.3) and social media (4.7%).

When asked if social media marketing will generate quantifiable results for them this year, 50.4% said yes, while 49.6% either were unsure or said no.

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