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BtoB

Survey: Fewer than 20% of cell phone users likely to switch service

Published on .

Los Angeles--According to a survey by market research firm Synovate, 73% of cell phone users are aware of the Federal Communications Commission's new rule on cell phone number portability, which allows users to keep their cell phone number if they switch providers. However, fewer than 20% of cell phone users said they were extremely likely or very likely to switch service as a result of the new rule, the survey found.

When asked about their next cell phone purchase, 63% of users said they were extremely likely or very likely to stay with their current provider.

Sixty-nine percent of Cingular customers said they were extremely or very likely to buy their next phone from the company, while 66% of Verizon’s customers said the same about their current provider. AT&T Wireless and T-Mobile also had strong commitment from current users.

Sprint and US Cellular had significantly lower commitment levels among their users than other companies, the survey found.

--Kate Maddox

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