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BtoB

Survey finds 15% of advertising, marketing companies to hire in Q3

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Menlo Park, Calif.—Fifteen percent of marketing and advertising companies plan to hire staff in the next three months, according to a survey by the Creative Group, a recruitment agency for the advertising industry. Top areas will be in social media (17%), account services (17%), website development and production (17%) and brand and product management (16%). In addition, 51% of respondents said it is challenging to find skilled creative professionals. The report was based on telephone interviews in April with more than 500 creative professionals, including approximately 375 marketing executives and about 125 ad agency executives.
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