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BtoB

Survey finds 9% of SMBs use Twitter for marketing

Published on .

Chantilly, Va.—A new survey by research firm BIA/Kelsey found that 9% of small and midsize businesses are using Twitter for marketing.

The study, “BIA/Kelsey’s Local Commerce Monitor,” was based on an online survey of 1,092 SMBs conducted in August. It found that 32% plan to include social media in their marketing mix in the next 12 months by using a page on social networking sites such as Facebook, LinkedIn and MySpace.

Also, 39% said they plan to provide customer ratings or reviews on their own Web sites, and 31% plan to include links or ads placed on social networking sites or blogs.

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