×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Survey finds many businesses flop in answering weekend e-mail

Published on .

Most Popular
Boston--Results from a recent spot-test survey by The Yankee Group showed that most businesses flopped when it came to responding to weekend e-mail inquiries. Only 60% of the businesses contacted on a summer Sunday responded within 48 hours, and 50% of the businesses that did return e-mails did so with incorrect information. Among the businesses contacted was Fidelity Investments, Boston, which was among the highest-scoring companies in terms of promptness and accuracy.
In this article: