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Survey finds IT buyers are influenced by social media

Published on .

Cambridge, Mass.—IT decision-makers spend an average of 3.5 hours a week participating in social media, more than they spend on editorial and vendor content, according to a new report from ITtoolbox and PJA Advertising+Marketing.

The report was based on an online survey of 2,104 IT decision-makers, conducted between May 9 and May 21.

According to the survey, nearly two-thirds of respondents said they believe that social media content and user-generated tools help them make more-informed purchasing decisions.

Also, more than three-quarters of survey respondents said they believe that social media and user-generated content have made their lives more efficient.

The single most valuable characteristic of social media for IT decision-makers and influencers is its objective feedback on products and services from multiple sources, according to the survey.

—Kate Maddox

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