The index is a quarterly measure of corporate marketing demand and spending, based on surveys with 100 senior business executives conducted between Jan. 8 and Jan. 15.
Blackfriars determined the index by comparing the change in annual budgets from 2003 to 2004 and multiplying that number by the proportion of the budget to be spent in the first quarter of 2004. The index is 119 for the first quarter.
The survey also found that annual marketing budgets for businesses will be up 8.9 % over 2003.
Blackfriars provides consulting services and executive training to businesses in high-tech, biotech and financial services, as well as venture capital firms.