The report is based on a survey conducted in November by TNS, which asked 100 CMO respondents how they plan to divide their ad dollars in 2006. Overall online ad spending is expected to increase 32% this year to $16.6 billion.
While major brands plan to increase their online spending by nearly a third, the entire ad market is still seeing just 5% of budgets earmarked for online, according to the survey. CSFB projects that figure to be 6.5% this year.
The CMOs surveyed plan to devote 16% of their ad budgets to newspapers, 16% to broadcast television and 15% to magazines.