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Survey finds sales, marketing differ over PR effectiveness

Published on .

Watertown, Mass.—Sales and marketing professionals disagree regarding the ability of public relations to generate sales leads, according to a survey by Shift Communications, a PR company, and Launch Pad, a marketing analytics company. Thirty-seven percent of respondents in sales said lead generation is an essential PR function, while only 16% of marketing executives said it is an essential function of PR.

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