×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Survey: Marketers see digital talent gap

Published on .

Most Popular
San Francisco—Only 8% of agency and marketing executives surveyed believe their employees are strong in all areas of digital marketing, according to a study from the Online Marketing Institute. According to the survey, 74% of respondents said mobile is a very important or important skill to have, but only 31% believed their talent is stronger or much stronger than that of the competition. Also, 40% of executives said they have more projects and positions open than they can fill with qualified talent, with analytics being the most desirable skill. The study was based on an online survey of 747 marketing executives at agencies and companies conducted in August.
In this article: