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Survey: Paid search spending growth slows in North America

Published on .

San Diego—Paid search spending in North America, which accounts for more than two-thirds of all search spending allocations worldwide, has slowed because of the faltering economy, according to an analysis by marketing analytics company Covario Inc.

The year-over-year growth in paid search stood at 32% in the third quarter, compared with 83% year-over-year growth in the first quarter of 2007, when the company first began tracking paid search spending.

Worldwide, however, search spending growth spiked to 51% in this year’s third quarter, accelerating past the 43% growth rate measured in the same quarter last year. The uptick was due to several factors, Covario said, including paid search associated with the Olympics and seasonal back-to-school campaigns.

—Christopher Hosford

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