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Survey: Small businesses depend on e-mail, look to social

By Published on .

Huntingdon Valley, Pa.—E-mail marketing continues to bring significant value to small businesses, with more than 82% polled in a new survey saying they plan to increase their e-mail efforts this year.

The survey of small-business marketing trends, conducted by e-mail software company AWeber Communications, also found that almost 70% of small businesses are employing some social media tactics, and 77% indicate that integrating e-mail marketing and social media is either “very important” or “moderately important.”

Despite the perception that small businesses lag in marketing sophistication, 66% of respondents said they intend to use behavioral targeting over the next 12 months.

The online survey polled 2,579 AWeber small-business customers in May.

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