According to the study by e-mail company StrongMail Systems, social media is a hot initiative with e-mail marketers, with 66% planning to integrate the two channels this year. Forty-eight percent have already formulated a strategy for achieving this initiative, the survey found.
Funding is exceptionally strong for both channels, according to StrongMail. Of marketers planning to increase budgets this year, 83% will boost spending on e-mail marketing and 62% plan to do the same with their social media spending.
StrongMail’s online survey was conducted in May and June, with more than 500 marketers responding.