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BtoB

Susan Bostrom, Cisco Systems

Published on .

What: Senior VP-CMO, worldwide government affairs
Where: Cisco Systems, San Jose, Calif.
Why: Bostrom, who was named CMO in January 2006, is responsible for leading Cisco’s strategic positioning, branding, advertising and growth initiatives. She is also head of its worldwide government affairs organization. Under her direction, Cisco has developed several marketing initiatives, including “The Human Network” campaign, online videos, blogs, an updated Web site and Web 2.0 initiatives.
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