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Susan Bostrom, Cisco Systems

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What: Exec VP-CMO, global policy and government affairs

Where: Cisco Systems, San Jose, Calif.

Why: Bostrom, who has served as CMO for two years, is responsible for positioning, branding, advertising and growth initiatives at Cisco. She also leads Cisco's worldwide government affairs organization. Over the past year, Bostrom has led marketing initiatives including Cisco's "Human Network" campaign, as well as innovative uses of Web 2.0 technologies such as online videos, blogs, user forums, instant chat and social networking.

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