Susan Bostrom, Cisco Systems

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What: Exec VP-CMO, global policy and government affairs

Where: Cisco Systems, San Jose, Calif.

Why: Bostrom is responsible for communicating Cisco's vision and strategy through positioning, branding, advertising and growth initiatives. She oversees Cisco's integrated "Welcome to the Human Network" campaign and the company's development of Web 2.0 applications, including social media, online video, blogs and online communities.
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