Susanne Lyons, Visa USA

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What: Exec VP-CMO
Where: Visa USA, San Francisco
Why: Under Lyons’ direction as head of brand advertising and marketing services, Visa USA introduced several marketing initiatives aimed at small businesses, including a new Web site, a promotion called Visa Business Package and ongoing ads under the overall “Life Takes Visa” campaign. (At presstime, BtoB sibling Advertising Age reported that Lyons was leaving Visa USA.)
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