BtoB

Symbol taps DraftWorldwide, Golin/Harris for $10M marketing campaign

Published on .

Most Popular
Holtsville, N.Y.--Symbol Technologies Inc. has tapped DraftWorldwide and Golin/Harris International, both New York-based subsidiaries of Interpublic Group of Cos. Inc., for a $10 million integrated marketing campaign. Symbol is a developer and marketer of scanner-integrated mobile and wireless information management platforms. Golin/Harris will handle much of the public relations work; DraftWorldwide will create advertising and marketing communications.
In this article: